Creating Content on an on-going basis, is one of the best ways to tell a search engine your website is not dead, but alive and growing.
Content, however, lives in more places than just your website, but this is still a crucial place for any business to invest time.
Sometimes as a business owner you just do not have time to update your blog, put out posts on your social media, or create videos.
That is what we can do for you. Almost everything you need to be be doing to create and post content for On-Page and Off-Page SEO tactics. The one thing your involvement will be required is when a conversation starts and input that can only be answered correctly by someone vested in the business.
Content Creation Solutions for your Business
Content on your website is the first place you need to optimize. Separate landing pages need to be created that include the keywords your prospects are searching on. This way, those specific pages will turn up in Organic Results; which are those results that most people click on.
Creating fresh content around the keywords for your business when prospects are more likely to be searching is next. Each time you publish a blog post your entire website will be re-indexed by search engine. It also helps indicate that your website is alive and growing. Through keyword research you gain a better understanding of the value of the words and phrases being searched on and also the peaks and valley of how they are searched throughout the year.
Adding specialized posts that take advantage of current events also help boost SEO value for your website. For example: a waterproofing company can take advantage of a period of excessive rainfall to post articles on water in a home’s basement or leaky roofs, as prospects will be out search for solutions to their problems.
Social Media Posts
Where to post, when to post, how often to post are all important factors when it comes to posting on social media. You have to know where your customers live online and that may indicate where prospects are also present. Be engaged on those social media channels, write post that not only start a conversation, but attempt to bring people to your blog or website for additional information.
Video content creation is bar far one of the best ways to help establish a familiarity bond with a prospect that lands on your website. Videos need to be short and there should be one at a minimum on the home page of your website or on the about page. Familiarity is the first step in building a relationship and that should be the goal for everything you do in marketing your business.
Custom Content Creation
On-Q Marketing offers programs for on-going content generation for your business. Since each business is unique, our content creation solutions are also unique for your business. Contact us today for more information.
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