Using Inbound Marketing to reach to today’s prospect.
Reaching today’s consumer or prospect is more and more challenging as they are taking control of how they go about making buying decisions. Businesses face similar challenges as the prospects you want to reach have changed how they go about solving business problems.
No doubt you have changed how you shop or solve problems as well.
How will you answer these questions:
In the past 3 months to solve a problem, have you responded to an ad in a trade journal, magazine, newspaper?
In the past 3 months to solve a problem, have you responded to a piece of direct mail?
In the past 3 months to help solve a problem, have you done a Google, Bing, Yahoo or other search?
In the past 3 months to solve a problem, have you sent an email to a friend and the reply included a link that you clicked on?
- In the past 3 months to solve a problem or make a purchase decision have you read any reviews on the item you wished to buy or the company itself?
Most people answer “NO” to the first two questions and “YES” to the next three questions.
You have changed your behavior in how you make buying decisions.
Don’t you think the consumer or buyer for your business has as well?
In a B2B business today, by the time a prospect makes contact with your sales team, 60% of the sales process – research – by the Buyer has already taken place.
If the solutions your business offers are not visible in an Internet search…
Your Business is Invisible!
Inbound Marketing will:
- Generate New Leads from your Online Presence
- Qualify those leads through digital communications, videos, webinars
- Nurture new leads helping them move up the Sales Ladder
- Convert leads into customers
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